Become Data-Driven In Five Steps

Although most of the online (SaaS) companies that I work with are heavily data-driven, the embedded systems companies have had more difficulty to achieve that. With connectivity becoming more and more the norm for embedded systems, though, these companies are now also starting to become data driven. This is great as replacing opinion-driven decision making … Read more

What Are You Optimizing For?

Over the last weeks, I have been in several group conversations where we had to agree on the relative priority of multiple factors. For instance, are we optimizing for the total number of users or are we optimizing for maximizing revenue per user? Should we prioritize fuel efficiency or is minimizing exhaust waste more important? … Read more

Stop Customizing Your System! Configure It Instead!

Although mass-market companies have figured this out long ago, companies offering their software-intensive systems to a smaller group of powerful customers are often under significant pressure to customize their systems for individual customers. There are at least three reasons why customizing your system for each individual customer used to be a good idea. First, when … Read more

Engineering Deep Learning Systems is Hard!

(Image credit: pixabay) This week I spent in the lovely city of Prague, attending the SEAA 2018 conference. The main reason for attending was that I had the opportunity to present a paper that I co-authored with colleagues from Peltarion about the software engineering challenges of deep learning. Peltarion offers an amazing platform for building … Read more

Five Reasons Why You Are Not Data-Driven

  (Photo by Arif Wahid on Unsplash) This week I spent a lot of time with companies talking about data and using data for a variety of purposes, ranging from improved decision making to machine learning and deep learning systems. All companies I talk to have tons of data in their archives and often generate … Read more

Towards Dataism

Over the last months, one of the books that I’ve been reading is Homo Deus by Yuval Noah Harari. It’s a really worthwhile read and I can warmly recommend it. One of the key ideas that he brings up in the last part of the book is the evolution of religions that mankind seems to … Read more

Nobody Cares About Your Product

(image credit: pixabay) This week was about travel and keynote presentations. Although the traveling can be a bit of a drag, I love meeting people and hear them sell their stories after they have listened to my talk. The interesting thing is to hear that many people talk about the product that they are contributing … Read more

Why One Customer Is No Longer Enough

This week, I came across a concept from Karl Popper, the great philosopher of science, where he distinguishes human beings from other creatures in that we can create an idea in the theater of our imagination. We test the idea against other ideas that we have or others have or even against the world. And … Read more