Continuous dialog

During the Christmas break, I read several books including “Sense & respond” by Jeff Gothelf and Josh Seiden. The authors frame the difference between traditional and digital companies in terms of the absence or presence, respectively, of a continuous dialog with the market and the customers. Of course, traditional companies interact with the market and … Read moreContinuous dialog

Why are there so many stupid products?

During the last year, I’ve been in several discussions that, to a large extent, boiled down to “why is this product so stupid?”. The stupidity was defined by the lack of the system to anticipate user actions, the inability to learn to function better in a specific context or the total reliance on the user … Read moreWhy are there so many stupid products?

Does data-driven decision-making make you boring?

With all the focus on data and AI, it was simply a matter of time before the countermovement started. Reflecting on several discussions around this topic that I’ve had over the last year, the key theme seems to be that data and AI are predicting the future based on the past and as long as … Read moreDoes data-driven decision-making make you boring?

Exploiting your data well

Based on our research, we’ve developed a four-dimensional model for the digital transformation in the software-intensive embedded systems industry. In the last two posts, we explored the business model and product upgrade dimensions. This post is concerned with the data exploitation dimension. As shown in the figure, the first step in most companies is focused … Read moreExploiting your data well