Better Every Day

Especially in the embedded systems industry, the approach has traditionally been to build products that get worse over time. We design, manufacture and sell a product to the customer, it slowly deteriorates and then we sell the customer a new product several years later (see figure 1). Even though the next product will be better … Read more

You Think You Know, But You Don’t

Data-driven decision making frequently requires experimentation as a mechanism to acquire the necessary data. When working with companies in transitioning from opinion-based to data-driven decision making, however, I frequently run into push back. The typical comment is that we already know the answers to the specific questions at hand and since we already know this … Read more