Month: April 2025

Over the decades that I’ve worked with companies, I’ve seen many, many examples of sales versus engineering. These two functions are frequently at odds with each other for a variety of reasons. In companies that are mostly technology-driven, senior management often comes out of R&D and is frustrated with the sales organization being unable to … Read more

Few words get as much attention and excitement in the software-intensive systems industry as “platform.” One of the reasons is that it has several, quite distinct meanings that often are ignored or forgotten in the process. Everyone supports “the platform initiative” while failing to understand that we mean different things. In my view, there are … Read more