PD fallacy #4: innovation means latest technology

Few words in industry have such an overloaded meaning as the term “innovation.” Innovation and all its derivatives, like being innovative, in many contexts simply mean “good.” The underlying idea is that we like new and different, and an innovation will provide that. In product development, innovation almost always refers to introducing a new technology … Read more

2023: prediction is hard, but …

The baseball player, Yogi Berra, famously said “Prediction is hard. Especially about the future.” That is of course entirely correct. Who of us predicted the COVID pandemic or the way the stock market tanked in 2022? Of course, there are always doomsayers who continuously predict these things, but they are right in the way a … Read more