PD fallacy #4: innovation means latest technology

Few words in industry have such an overloaded meaning as the term “innovation.” Innovation and all its derivatives, like being innovative, in many contexts simply mean “good.” The underlying idea is that we like new and different, and an innovation will provide that. In product development, innovation almost always refers to introducing a new technology … Read more

Boost your digitalization: technology innovation dimension

Many companies are good at generating sustaining innovations in their mature, revenue generating products. We know what KPIs customers care about and we focus our efforts on continues improvement of these KPIs. For example, because of regulation as well as customer preference, the fuel efficiency of vehicles as well as their reliability has steadily improved … Read more

Boost your digitalization: Design Thinking & Lean Startup

One of the things that never ceases to surprise me is the amount of misconception around the notion of innovation. Reams of paper have been filled with reflections on successful innovation and the people behind successful innovation typically receive enormous amounts of attention in their industry. Of course, what remains unsaid in these conversations is … Read more

Platform lesson #8: Instrument your platform for data-driven decisions

William Edwards Demming, the American who helped Japan rebuild itself after World War II, famously said: “In God we trust; all others must bring data.” This is still a lesson most companies haven’t fully incorporated. Once a platform gets a certain amount of traction, the opportunity to make data-driven decisions presents itself. This is incredibly … Read more