Why you don’t define desired outcome

During multiple meetings this week (online, obviously), the same challenge came up: companies and their customers are extremely poor at precisely defining what the desired outcome is that they’re looking to accomplish. At first blush, every person that I meet claims to know exactly what he or she is looking to achieve, but when push … Read moreWhy you don’t define desired outcome

Combining innovation and operation

One of the well-known struggles of every company I work with is to combine innovation with efficiency-oriented operations. This is the classic problem of ambidexterity: the company needs to deliver on today’s revenue and margins while securing its future. The problem is not that companies aren’t aware of the challenge but that they lack the … Read moreCombining innovation and operation

Are you building a minimal viable elephant?

As part of the research in Software Center, I work with dozens of companies in the software-intensive embedded systems space on a variety of topics. One of these topics is the development of new products. Having worked with online companies, as well as startups, I’ve become indoctrinated with Steve Blank’s ideas and the “lean startup” … Read moreAre you building a minimal viable elephant?