Outdated belief #6: The data is owned by the customer and we can’t monetize it

Digitalization is concerned with the three key enabling digital technologies software, data and artificial intelligence. These build on each other as it typically is software that generates the data from systems in the field and it’s this data (preferably labeled) that forms the basis for machine learning and deep learning. The software-intensive systems industry, as … Read more

Bringing AI to the edge

It seems that much of my work these days is concerned with bringing AI to the embedded-systems domain, understanding what the implications are and how companies should deal with it. In the discussions with technical experts and business leaders, however, I constantly run into several misconceptions. First, there are still several people out there who … Read more

Towards autonomously improving systems

This week, I attended the International Conference on Software Business (ICSOB 2020) and gave a presentation on autonomously improving systems. The core idea is that software-intensive systems can measure their performance, know what to optimize for and can autonomously experiment with their own behavior. The history of software-intensive systems can be divided into three main … Read more

The AI of digitalization

This article is the last of four where I explore different dimensions of digital transformation. Earlier, I discussed business models, product upgrades and data exploitation. The fourth dimension is concerned with artificial intelligence. Similar to the other dimensions, our research showed that there’s a clear evolution path that companies go through as they transition from … Read more

Why you’re not deploying AI

Imagine the following scenario. A (sizable) team at a large company writes customer documents in response to customer requests. They request help from the automation team to reduce their repetitive tasks. The automation team brings in an AI company, which develops an ML model that generates the customer documents automatically and virtually eliminates the need … Read more

Digital business: automated at heart

Digitalization is fundamentally enabled by three core technologies: software, data and artificial intelligence. The common denominator, which is inherent in a digitalized business, is that automation is at the heart of it. Digital technologies allow for automation to a much more significant extent than traditional technologies. We see this reflected in companies: whereas in traditional … Read more