Pricing in the age of AI: what startups get wrong and how to fix it

In my work with early-stage startups, two topics come up in almost every engagement, and they’re rarely the ones founders want to talk about. The first is pricing. The second is sales. Founders, particularly those with a technology background, will happily spend months refining their architecture, their model pipeline and their product roadmap, and then … Read more

The startup playbook in the age of AI

I started this series some months ago by writing about how startups build competitive advantage. I looked at compliance as a competitive weapon, the role of data, two-sided markets and technology as a democratizing force. The implicit framework was familiar from twenty years of writing about software businesses: You identify a market, raise venture capital, … Read more

From reactive to predictive: AI in industrial operations

The dominant conversation about enterprise AI focuses on knowledge work. Chatbots that answer customer questions. Copilots that draft documents. Assistants that summarize meetings. This bias makes sense given who writes about AI for a living, but it distorts the picture of where the technology is actually creating economic value. The largest opportunity for AI in … Read more

The European AI stack: from political talking point to operational reality

For most of the past three years, European AI sovereignty has been discussed primarily as a political aspiration. EU regulators talked about it. National governments funded research programs around it. Industry conferences featured panels on it. But for the vast majority of European enterprises actually deploying AI in production, the operational reality was that the … Read more