Jan Bosch
In most of the companies I work with, the decision to develop a new product is made based on an assessment of the likely revenue and margin the product will create. This assumes a clear specification of the intended functionality of the product as a basis for the cost estimation associated with the development of … Read more
Few words in industry have such an overloaded meaning as the term “innovation.” Innovation and all its derivatives, like being innovative, in many contexts simply mean “good.” The underlying idea is that we like new and different, and an innovation will provide that. In product development, innovation almost always refers to introducing a new technology … Read more
In the previous post, we focused on the role of platforms to accomplish a constant evolution of the products we manufacture. As such, we accept that the traditional premise of manufacturing – producing as many copies of the same item as possible for as long as possible – is no longer a viable way forward. … Read more
The baseball player, Yogi Berra, famously said “Prediction is hard. Especially about the future.” That is of course entirely correct. Who of us predicted the COVID pandemic or the way the stock market tanked in 2022? Of course, there are always doomsayers who continuously predict these things, but they are right in the way a … Read more
As 2022 is moving towards its end and this post is supposed to come out on Christmas day, I felt it might be worthwhile to share some of my reflections on 2022. In many ways, it has been a bit of a strange year in my view in that we on the one hand moved … Read more
Few things are more satisfying than putting your hands on a new product that you plan to use for the foreseeable future. Whether it’s your new mobile phone, a computer, a smart TV or a car, the fact is that we’re physical beings in a physical world and we like physical things. Rationally, we may … Read more
As human beings, we all have an innate need for security and safety. Much of the design of modern society is driven by this. We lock up criminals, especially violent ones, punish reckless behavior that might hurt others, design our environment to minimize our risk of getting hurt and enforce rules and regulations on products … Read more
During the last months, several companies connected with me to help them with their product development process. Typically, these are embedded-systems companies with strong stage gate processes dictated by the challenges associated with mechanics and electronics. Their challenges are typically associated with procurement and manufacturing. The reason that these companies reach out is the increasing … Read more
Having worked on the digitalization topic for the last decade or more, with dozens of companies and in a variety of capacities, ranging from researcher to consultant, I keep being amazed at the multi-dimensional, highly interconnected nature of the challenge as well as the lack of understanding and the confusion around the topic. Of course, … Read more
There’s a beautiful saying in American English: build it and they will come. The idea is that simply building something and making it available will cause customers to beat a path to your door. To throw their money at you simply to get access to the amazing thing you created. Of course, we know that … Read more
