Entrepreneur lesson #6: Inbound sales is an illusion

Everyone dreams of a situation where, rather than pound the pavement and press the flesh, customers just show up at your doorstep and demand to give you money in return for whatever you’re offering. These situations do happen in companies that have hit the tornado and are experiencing rapid growth. Unfortunately, many startup founders I … Read more

10 Learnings About Platforms

Having worked with platforms for the better part of three decades, I have seen the notion of platforms evolve over time and today we can distinguish at least three main goals that companies have for platforms, i.e. platforms for reuse, platforms for DevOps and platforms for an ecosystem. The platform for reuse was the original … Read more

Entrepreneur lesson #5: Your offering price is wrong

Few topics lead to such heated debates in startups as the pricing of the offering. There are at least four dimensions that play a role in the discussions: money first or customer first, based on value or cost, premium first or low-end first and direct versus indirect monetization. The first dimension is concerned with the … Read more