Jan Bosch
Digitalization allows companies to fundamentally improve the way they deliver value to customers from transactional to continuous. Transactional value delivery is where a mostly physical product is sold as-is and then deteriorates over time until it’s replaced with the next product. Continuous value delivery is concerned with using the installed base as an enabler to … Read more
For all the talk about digitalization over the last decade or more, I still run into many people outside of software R&D who are convinced that digitalization is a technical problem that doesn’t concern them. Often, it’s viewed as an opportunity for improving the efficiency of existing processes and ways of working. The result is … Read more
During the last weeks, I reflected on the research activities in the Software Center for which I am the director and I realized that everything we do with the partner companies and the universities is concerned with increasing the pace at which we are delivering new value to customers. Whereas most companies, a decade ago, … Read more
Although platforms can be used purely for internal purposes, many reach a point where they’re opened up to third parties, becoming an ecosystem platform. Ecosystem platforms serve, by definition, two- or multi-sided markets. This means that you have multiple stakeholder groups to support to make the platform successful. When thinking about ecosystem platforms, I often … Read more
Every platform company I’ve worked with would love to open up their platform to third parties and get ‘free’ functionality extensions. Especially the idea of a multi-sided platform where different parties exchange value with each other and you collect a nice slice of each transaction comes across as a highly desirable state of being where … Read more
William Edwards Demming, the American who helped Japan rebuild itself after World War II, famously said: “In God we trust; all others must bring data.” This is still a lesson most companies haven’t fully incorporated. Once a platform gets a certain amount of traction, the opportunity to make data-driven decisions presents itself. This is incredibly … Read more
In earlier posts, I’ve introduced the Three Layer Product Model (3LPM). Similar to all other software, platforms have three layers of functionality: innovative and experimental, differentiating and commodity. Functionality typically starts as innovative and, when it resonates with customers, becomes differentiating. The differentiating functionality drives sales and market share, causing competitors to develop similar functionality … Read more
Software platforms by their very nature support multiple products. Typically, these products are used in different contexts and configurations. As a consequence, the platform has to offer variation points that allow each product and customer to use the platform in the way that best suits their purposes. Each variation point then has two or more … Read more
The idea behind platforms is to share functionality between different products and make it available to as many customers as efficiently and quickly as possible. This is one driver for continuously incorporating new features into the platform. Incorporating new features can be done using a product-first approach or a platform-first approach. In the product-first approach, … Read more
Any solution aiming to stay relevant needs to continuously integrate new, innovative functionality. The main reason is that functionality commoditizes over time so that if we wouldn’t add new features, the entire product or platform would commoditize and become irrelevant. Commodity software isn’t necessarily useless, as proven by quite a bit of open-source software, but … Read more
