Business Starts With Engineers

On a regular basis, I run into engineers who refuse to talk about business, monetization, customer value and related topics. All they want is to get a requirement specification, put on their headphones and start building. Their perspective is that business is the responsibility of others and that their job is to build what they’re … Read more

Focus On What You Can Control

Over the years (decades by now) that I’ve worked in industry and academia, I noticed a common pattern in organizations that don’t perform well or that have great difficulty delivering on expectations: a culture has taken hold that explains phenomena in and around the organization in terms of factors that are not under the control … Read more

The Illusion of Alignment

As I work with teams in dozens of companies, I’ve noticed an interesting pattern over the years. When I start to work with the team and we go through introductions and the preliminaries, everything looks peachy and wonderful. As we get into the work at hand and I (innocently) start to ask questions, a certain … Read more

The End of Process

With the constantly increasing connectivity and data collection in everything from websites to the Internet of Things, collecting accurate measurements about user and system behavior in the field is becoming increasingly feasible and easy. This is causing a shift in the way we develop and evolve systems, away from requirements and instead focusing on the … Read more

Why Your Corporate Culture Is Wrong

One of the human traits that I tend to forget about (and I believe many with me) is that we ignore well over 99 percent of all the information that our senses receive. If you don’t believe me, take the selective attention test as a case in point. In many ways, focusing our mental energy … Read more

What Digitalization Means For You

A friend of mine got fired last week. I will not share any details to protect the innocent, but he had been with the same company for close to 20 years when the company, that has been struggling for years, decided that he wasn’t a good fit anymore. The pattern is a typical one that … Read more

Better Every Day

Especially in the embedded systems industry, the approach has traditionally been to build products that get worse over time. We design, manufacture and sell a product to the customer, it slowly deteriorates and then we sell the customer a new product several years later (see figure 1). Even though the next product will be better … Read more

You Think You Know, But You Don’t

Data-driven decision making frequently requires experimentation as a mechanism to acquire the necessary data. When working with companies in transitioning from opinion-based to data-driven decision making, however, I frequently run into push back. The typical comment is that we already know the answers to the specific questions at hand and since we already know this … Read more

Is Your Company Digital?

The companies that I work with, both in my research and my consulting engagements, are all going through a digital transformation. These companies are looking to become digital companies rather than whatever they were before. In this journey, however, there is an interesting question that comes up on a regular basis: what does it mean … Read more