Outdated belief #8: A/B testing is only for online systems

In the online world of software as a service (SaaS), A/B testing in some form is used continuously for virtually any type of development. For an A/B test, two alternative realizations of a feature or some functionality are developed and presented to a test group (alternative B) and a control group (alternative A). Some outcome … Read more

Towards autonomously improving systems

This week, I attended the International Conference on Software Business (ICSOB 2020) and gave a presentation on autonomously improving systems. The core idea is that software-intensive systems can measure their performance, know what to optimize for and can autonomously experiment with their own behavior. The history of software-intensive systems can be divided into three main … Read more

Digitalization accelerated

For all the human suffering and economic impact caused by corona, there’s one thing that has just surprised me over and over again these last weeks: companies and professionals just adjust and adjust quickly. Teams and departments that were stuck in old ways of working suddenly have found that it’s entirely possible to work in … Read more

Combining innovation and operation

One of the well-known struggles of every company I work with is to combine innovation with efficiency-oriented operations. This is the classic problem of ambidexterity: the company needs to deliver on today’s revenue and margins while securing its future. The problem is not that companies aren’t aware of the challenge but that they lack the … Read more

Are you building a minimal viable elephant?

As part of the research in Software Center, I work with dozens of companies in the software-intensive embedded systems space on a variety of topics. One of these topics is the development of new products. Having worked with online companies, as well as startups, I’ve become indoctrinated with Steve Blank’s ideas and the “lean startup” … Read more

So, you’re customer centric?

This week, for the umpteenth time, I met a team in the process of putting a new product in the market, telling me that they were so customer centric. What they meant was that during development, they’d talked to a number of potential customers and some of the employees had used prototypes. For those that … Read more