9 Out Of 10 in R&D Work On Commodity

This week I ran a workshop at a large well-known company applying the three layer product model (3LPM). The 3LPM is a conceptual approach to categorizing the functionality in your product, platform or portfolio. As the name suggests, the functionality in the system is put into three boxes, i.e. commodity, differentiating or innovative. The model … Read more9 Out Of 10 in R&D Work On Commodity