Peter Drucker famously said that the purpose of a business is to create a customer and a customer is defined as someone who pays for the products and services the company offers. This perspective seems to be shared by many in business: as long as revenue and profits are generated, there’s no reason to bother … Read moreWhy care about purpose in business?
Over the last weeks, I’ve been to three different conferences where I heard presentations that were variations on a common theme: if we would just add more structure and more process to the topic at hand, if we would only introduce more steps, more checkpoints, involve more people, and so on, then all the problems … Read moreMore process doesn’t help
This week, I gave a talk at a company that’s starting with data-driven practices and A/B experimentation specifically. My talk was concerned with the enablers required for this, such as continuous deployment (or DevOps), the specific ways in which organizations can apply data-driven practices and A/B testing and the importance of value modeling so that … Read moreSo, you’re an expert?
The effects of digitalization and other technological shifts cause companies to realize they need to change. This often leads to significant discussions in the organization as there typically are several alternatives being considered by different people. These might include topics such as business models, product implications, partnerships with suppliers and technology providers. Agreeing on the … Read moreWhen you don’t know, run experiments
Before digitalization became a thing, the industry was divided into two types of businesses: those that sell products and those that provide services. Those that sell products have a transactional relationship with their customers, mostly consisting of selling one of their products. The service businesses tend to have a more continuous relationship with their customers … Read moreWhy you’re a product + service business
Last week, I wrote about the different types of use for data that we have available. That led to discussions with various people and I realized that there’s a problem around data that’s very typical in companies that have their roots in embedded systems or mechanical engineering: it’s actually unclear who owns the data from … Read moreGet your data out of the gray zone
If you’ve been reading my posts, you know that I feel data is one of the key ingredients of a successful digital transformation. It’s not just about adding software to your products or putting DevOps in place. It is as much about collecting, analyzing and storing data and using this data to improve a variety … Read moreWhat use is your data?
This week, I spent two days in systems engineering workshops. Systems engineers are concerned with designing products and solutions including mechanical, electronic and software components. Systems engineers and architects address all requirements of a system, including regulatory constraints, such as functional safety, customer-facing functionality, such as the features that the customer uses on a daily … Read moreWho manages your system architecture?
One of the sayings that almost everyone in business has taken to heart is “data is the new oil” by Clive Humby. There are constant discussions about data ownership between end customers and product providers, as well as between OEMs and their suppliers. The first start-ups are now trying to advise companies on how to … Read moreHow clean is your data?
With data- and AI-driven development taking over the world, it may easily seem that the cloud is the place where everything happens. This is where the data is stored and analyzed, where the machine- and deep-learning models run and where all the value resides. The perspective of people living in this world is that all … Read moreLiving on the edge