Boost your digitalization: architecture dimension

While the last posts were about the business dimension of digitalization, there obviously is a technology side to it as well. Digitalization requires the company to build new technical capabilities, specifically around the use of data and artificial intelligence, but the primary challenge is, in my experience, concerned with system and software architecture. The system … Read more

Boost your digitalization: sales

For most of my life, I’ve worked in engineering. I worked as a programmer during my university studies. Built my own compilers while conducting my PhD research as I looked into alternative object-oriented programming languages. Worked in industry as a vice president on the engineering side and, of course, I published hundreds of papers on … Read more

Boost your digitalization: business model

Digitalization allows companies to fundamentally improve the way they deliver value to customers from transactional to continuous. Transactional value delivery is where a mostly physical product is sold as-is and then deteriorates over time until it’s replaced with the next product. Continuous value delivery is concerned with using the installed base as an enabler to … Read more

Platform lesson #10: One ecosystem platform stakeholder at a time

Although platforms can be used purely for internal purposes, many reach a point where they’re opened up to third parties, becoming an ecosystem platform. Ecosystem platforms serve, by definition, two- or multi-sided markets. This means that you have multiple stakeholder groups to support to make the platform successful. When thinking about ecosystem platforms, I often … Read more

Platform lesson #8: Instrument your platform for data-driven decisions

William Edwards Demming, the American who helped Japan rebuild itself after World War II, famously said: “In God we trust; all others must bring data.” This is still a lesson most companies haven’t fully incorporated. Once a platform gets a certain amount of traction, the opportunity to make data-driven decisions presents itself. This is incredibly … Read more

Platform lesson #7: Constantly optimize commodity for TCO

In earlier posts, I’ve introduced the Three Layer Product Model (3LPM). Similar to all other software, platforms have three layers of functionality: innovative and experimental, differentiating and commodity. Functionality typically starts as innovative and, when it resonates with customers, becomes differentiating. The differentiating functionality drives sales and market share, causing competitors to develop similar functionality … Read more