Jan Bosch
While the last posts were about the business dimension of digitalization, there obviously is a technology side to it as well. Digitalization requires the company to build new technical capabilities, specifically around the use of data and artificial intelligence, but the primary challenge is, in my experience, concerned with system and software architecture. The system … Read more
So far, the posts in this series have stressed that the continuous value delivery to customers, rather than the transactional model, affects all parts of the company. One of the areas often ignored or seen too late as playing an important role is customer support. In many companies, this team is assumed to already have … Read more
For most of my life, I’ve worked in engineering. I worked as a programmer during my university studies. Built my own compilers while conducting my PhD research as I looked into alternative object-oriented programming languages. Worked in industry as a vice president on the engineering side and, of course, I published hundreds of papers on … Read more
Digitalization allows companies to fundamentally improve the way they deliver value to customers from transactional to continuous. Transactional value delivery is where a mostly physical product is sold as-is and then deteriorates over time until it’s replaced with the next product. Continuous value delivery is concerned with using the installed base as an enabler to … Read more
For all the talk about digitalization over the last decade or more, I still run into many people outside of software R&D who are convinced that digitalization is a technical problem that doesn’t concern them. Often, it’s viewed as an opportunity for improving the efficiency of existing processes and ways of working. The result is … Read more
During the last weeks, I reflected on the research activities in the Software Center for which I am the director and I realized that everything we do with the partner companies and the universities is concerned with increasing the pace at which we are delivering new value to customers. Whereas most companies, a decade ago, … Read more
Although platforms can be used purely for internal purposes, many reach a point where they’re opened up to third parties, becoming an ecosystem platform. Ecosystem platforms serve, by definition, two- or multi-sided markets. This means that you have multiple stakeholder groups to support to make the platform successful. When thinking about ecosystem platforms, I often … Read more
Every platform company I’ve worked with would love to open up their platform to third parties and get ‘free’ functionality extensions. Especially the idea of a multi-sided platform where different parties exchange value with each other and you collect a nice slice of each transaction comes across as a highly desirable state of being where … Read more
William Edwards Demming, the American who helped Japan rebuild itself after World War II, famously said: “In God we trust; all others must bring data.” This is still a lesson most companies haven’t fully incorporated. Once a platform gets a certain amount of traction, the opportunity to make data-driven decisions presents itself. This is incredibly … Read more
In earlier posts, I’ve introduced the Three Layer Product Model (3LPM). Similar to all other software, platforms have three layers of functionality: innovative and experimental, differentiating and commodity. Functionality typically starts as innovative and, when it resonates with customers, becomes differentiating. The differentiating functionality drives sales and market share, causing competitors to develop similar functionality … Read more
