PD fallacy #4: innovation means latest technology

Few words in industry have such an overloaded meaning as the term “innovation.” Innovation and all its derivatives, like being innovative, in many contexts simply mean “good.” The underlying idea is that we like new and different, and an innovation will provide that. In product development, innovation almost always refers to introducing a new technology … Read more

Boost your digitalization: technology innovation dimension

Many companies are good at generating sustaining innovations in their mature, revenue generating products. We know what KPIs customers care about and we focus our efforts on continues improvement of these KPIs. For example, because of regulation as well as customer preference, the fuel efficiency of vehicles as well as their reliability has steadily improved … Read more

Boost your digitalization: Design Thinking & Lean Startup

One of the things that never ceases to surprise me is the amount of misconception around the notion of innovation. Reams of paper have been filled with reflections on successful innovation and the people behind successful innovation typically receive enormous amounts of attention in their industry. Of course, what remains unsaid in these conversations is … Read more

Boost your digitalization: horizons model

One of the most common questions I get when discussing digitalization of an industry and a company operating in that industry concerns resources. The typical line of argument goes along the lines of agreeing that it is relevant and important to explore digital solutions for the company, but that unfortunately no resources are available to … Read more

Boost your digitalization: business dimension

For all the talk about digitalization over the last decade or more, I still run into many people outside of software R&D who are convinced that digitalization is a technical problem that doesn’t concern them. Often, it’s viewed as an opportunity for improving the efficiency of existing processes and ways of working. The result is … Read more