Rule 10: Engage with your ecosystem

Traditional business ecosystems were quite static. Partners stayed partners, competitors stayed competitors and your customers were the same as who they were yesterday. In a digital world, however, business ecosystems are in continuous flux. Your supplier becomes your competitor. You become your customer’s competitor. You partner with companies that you never heard of a month … Read more

Rule 9: Empower those around you

For the longest time in the history of humankind, we lived in a world defined by scarcity. Forests for hunting, land for agriculture, wood for construction and mining sites – all were scarce resources that many wanted to have, and consequently, we competed. Individuals competed against individuals. Tribes competed against tribes. Nation-states competed against other … Read more

Rule 7: Think holistic

The traditional way of organizing companies was in functional departments where people with the same skillset and education could focus on specific challenges, solve these and then hand over the result to the department that would integrate all the parts from all the functions into one working system. The perceived advantage was that each expert … Read more

Rule 6: Build skills, not position

When I was a teenager, I thought the pinnacle of professional success was being responsible for hundreds of people in an organization. My dad was a regional manager in a big supermarket chain in the Netherlands and had thousands of people working in his area of responsibility and my view of success might have been … Read more

Rule 5: Lean into the future

One of the interesting facts uncovered by psychology is that people suffer three times as much from losing something they had as they enjoy getting something they didn’t have before. There are all kinds of convincing explanations coming out of evolutionary biology why this would be the case, but in the modern world, it easily … Read more

Rule 2: Focus on outcomes

Humans are habit-driven creatures. Some research suggests that up to 95 percent of the day, the average human is purely on auto-pilot, executing according to the habits that have been built up over the years. Habits have many advantages, including not needing willpower to execute them, but of course, there are risks. The primary risk … Read more

Rule 1: Clarify your purpose

One of the wonderful aspects of western society is that if you’re willing to work and have acquired a decent set of relevant skills, you can always find a way to make a living. I’m sure that there are exceptions, but I believe that, by and large, this actually is the case for many of … Read more

10 rules for thriving in a digital world

Digitalization often focuses on new products, solutions and service opportunities through the use of software, data and artificial intelligence. Although this is an entirely relevant and valid viewpoint, many tend to forget that it’s not just the offerings that change. The people that work in a digital world also need to change. Our priorities, norms, … Read more

Don’t go down with the ship

Last week, we had a workshop with the Software Center companies on new business models and their coexistence with traditional models. The overall trend is that all companies are looking to transition from traditional, transactional business models to more continuous ones. The challenge is that the more continuous you aim for your business to be, … Read more