Why you don’t define desired outcome

During multiple meetings this week (online, obviously), the same challenge came up: companies and their customers are extremely poor at precisely defining what the desired outcome is that they’re looking to accomplish. At first blush, every person that I meet claims to know exactly what he or she is looking to achieve, but when push … Read more

This is not the end

All of Europe, as well as the rest of the world, is in the throes of the Corona virus and some people I meet are comparing it to the start of one of those apocalyptic movies where the world is going to hell in a hand basket. Of course, nobody can ignore the human suffering … Read more

Combining innovation and operation

One of the well-known struggles of every company I work with is to combine innovation with efficiency-oriented operations. This is the classic problem of ambidexterity: the company needs to deliver on today’s revenue and margins while securing its future. The problem is not that companies aren’t aware of the challenge but that they lack the … Read more

Are you building a minimal viable elephant?

As part of the research in Software Center, I work with dozens of companies in the software-intensive embedded systems space on a variety of topics. One of these topics is the development of new products. Having worked with online companies, as well as startups, I’ve become indoctrinated with Steve Blank’s ideas and the “lean startup” … Read more

Don’t build new platforms

During the last months, I’ve met with several companies that had an interesting common denominator: they were all building a new platform to replace a legacy platform and things weren’t going so well. The legacy platform often is decades old and has functionality in it that’s the result of hundreds of person-years of effort. And … Read more

Finding your AI business case

Having worked with companies on the use of AI, I’ve noticed an interesting pattern: although most of the attention is spent on algorithms, data storage infrastructure, training and evaluation of applications, the hardest part very often seems to be coming up with a promising concept in the first place. When exploring promising concepts, many start … Read more

Why your strategy fails

During the last weeks, I’ve experienced multiple situations where an organization (industrial or academic) simply doesn’t have a business strategy or a strategy concerning a key area for their business. When probed and questioned on the strategy, I’ve observed at least three types of responses. First, leaders in the company say that there is a … Read more

The game plan for 2020

In reinforcement learning (a field within AI), algorithms need to learn about an unexplored space. These algorithms need to balance exploration (learning about new options and possibilities) with exploitation (using the acquired knowledge to generate a good outcome). The general rule of thumb is that the less is known about the problem domain, the more … Read more

Why care about purpose in business?

Peter Drucker famously said that the purpose of a business is to create a customer and a customer is defined as someone who pays for the products and services the company offers. This perspective seems to be shared by many in business: as long as revenue and profits are generated, there’s no reason to bother … Read more

More process doesn’t help

Over the last weeks, I’ve been to three different conferences where I heard presentations that were variations on a common theme: if we would just add more structure and more process to the topic at hand, if we would only introduce more steps, more checkpoints, involve more people, and so on, then all the problems … Read more