Entrepreneur lesson #6: Inbound sales is an illusion

Everyone dreams of a situation where, rather than pound the pavement and press the flesh, customers just show up at your doorstep and demand to give you money in return for whatever you’re offering. These situations do happen in companies that have hit the tornado and are experiencing rapid growth. Unfortunately, many startup founders I … Read more

10 Learnings About Platforms

Having worked with platforms for the better part of three decades, I have seen the notion of platforms evolve over time and today we can distinguish at least three main goals that companies have for platforms, i.e. platforms for reuse, platforms for DevOps and platforms for an ecosystem. The platform for reuse was the original … Read more

Entrepreneur lesson #5: Your offering price is wrong

Few topics lead to such heated debates in startups as the pricing of the offering. There are at least four dimensions that play a role in the discussions: money first or customer first, based on value or cost, premium first or low-end first and direct versus indirect monetization. The first dimension is concerned with the … Read more

10 intra/entrepreneur lessons I learned the hard way

Over thirty years ago, I started my first company. Since then, I’ve started more companies, acted as an angel investor in more than ten ventures and as a board member or advisor in several others, and interacted with numerous founders and entrepreneurs. In addition, I’ve collaborated with intrapreneurs inside large organizations trying to get innovations … Read more

Outdated belief #9: We can’t do DevOps because we need safety certification

Embedded systems, by their definition, contain mechanical and electronic components and, through that, interact with the real world. Many of these systems may cause harm to humans if they act in erroneous ways. This is, of course, the case for aeronautical and automotive applications as well as for medical equipment. But also most systems that … Read more

Outdated belief #5: Bill of materials trumps everything

A long time ago, I had a discussion with a software architect working for a consumer electronics company. We talked about development efficiency and he explained to me the economics of high-volume manufacturing. When you manufacture a million televisions and you can squeeze one euro out of the bill-of-materials cost, you’ve made the company a … Read more