Over the last weeks, I have been in several group conversations where we had to agree on the relative priority of multiple factors. For instance, are we optimizing for the total number of users or are we optimizing for maximizing revenue per user? Should we prioritize fuel efficiency or is minimizing exhaust waste more important? … Read moreWhat Are You Optimizing For?
Although mass-market companies have figured this out long ago, companies offering their software-intensive systems to a smaller group of powerful customers are often under significant pressure to customize their systems for individual customers. There are at least three reasons why customizing your system for each individual customer used to be a good idea. First, when … Read moreStop Customizing Your System! Configure It Instead!
Since the summer, I have worked with several companies that are starting to see continuous deployment on their horizon. This is great progress and brings many advantages such as fast feedback on quality issues in the field as well as the ability to quickly fix any issues that customers experience. Internally, more frequent deployment often … Read moreEnough Efficiency Already! Focus on Effectiveness!
Another week on the road and another set of discussions around business and software ecosystems. Although it is clear that the ability of a company to build an ecosystem around its business is replacing company size as a, or perhaps the, key differentiator, I notice that there is a lot of confusion about what being … Read moreYour Ecosystem Has 50 Shades Of Gray
The last weeks, I have attended several conferences and events and I have noticed a remarkable difference between public and company internal conferences. The internal conferences have a tendency to have a set of themes that everyone talks about in the same way. Whether it’s ecosystems, blockchain, artificial intelligence or any other popular topic, everyone … Read moreDon’t Get Stuck In Your Company’s Echo Chamber
This week we hosted the 22nd International System and Software Product Line Conference in Gothenburg and I had the honor of being the general chair for the conference. Software product line research is concerned with the challenges associated with building a family of products from a shared platform. These challenges include managing variants, balancing platform … Read moreStop Wasting Resources And Do Platforms Already!
(image credit: pixabay) Engineers form the core of a product company. Although I have the greatest respect for sales people and know how hard a job that can be, it’s the engineers that design and develop the product that, in the end, is needed to have anything to sell. Building a product that sells of … Read moreStop Thinking It’s Not Your Problem
(Image credit: pixabay) This week I spent in the lovely city of Prague, attending the SEAA 2018 conference. The main reason for attending was that I had the opportunity to present a paper that I co-authored with colleagues from Peltarion about the software engineering challenges of deep learning. Peltarion offers an amazing platform for building … Read moreEngineering Deep Learning Systems is Hard!
(Photo by Arif Wahid on Unsplash) This week I spent a lot of time with companies talking about data and using data for a variety of purposes, ranging from improved decision making to machine learning and deep learning systems. All companies I talk to have tons of data in their archives and often generate … Read moreFive Reasons Why You Are Not Data-Driven
Image credit: pixabay With the vacation in the Nordics largely over, I have had the opportunity again to spend time with several companies over the last week. I noticed a pattern that I had seen before but didn’t really reflect upon: whenever a company that I work with is experiencing difficulty in changing to where … Read moreProjects Suck; Do Products Instead!