Outdated distinction: products vs services

For the better part of well over a century, companies would classify themselves as product- or service-oriented. Product companies often were high-margin businesses with high volatility as the investment in product R&D was largely fixed, but the sales and margins were very much influenced by the competitive landscape, the economic climate and the capabilities of … Read more

Outdated distinction: innovation vs development

Few words are as overused and misused in product companies as the word “innovation.” In most contexts, it means something along the lines of new and good. It’s new because we didn’t have it before we developed it and it’s good because it wouldn’t be innovation otherwise. Few people are interested in discussing innovation that … Read more

Outdated distinction: development vs operations

The distinction between development and operations has been identified as obsolete in many companies that have adopted continuous deployment. The term DevOps was coined to refer to teams that are responsible both for development and operations. Although DevOps sounds really easy in theory, it’s surprisingly multi-faceted in practice. Since software started to be included in … Read more

Outdated distinction: user vs company

Once upon a time, the customers and users of the products we built were vague, amorphous beings. Although most in R&D suspected they were out there, they were no real, tangible personas. This led to many decisions being made based on technological capabilities and, sometimes, spurious ideas of what customers and users might appreciate. At … Read more

Outdated distinction: customer support vs R&D

Most companies I work with are focused on R&D. As product development is viewed as the wellspring of all new products and, by extension, revenue, the function is often protected from external influences by putting gatekeepers in between the customer, suppliers and other ‘distractors’ and the folks in R&D. Generally, the thinking seems to be … Read more