Month: March 2025

Once upon a time, the customers and users of the products we built were vague, amorphous beings. Although most in R&D suspected they were out there, they were no real, tangible personas. This led to many decisions being made based on technological capabilities and, sometimes, spurious ideas of what customers and users might appreciate. At … Read more

Most companies I work with are focused on R&D. As product development is viewed as the wellspring of all new products and, by extension, revenue, the function is often protected from external influences by putting gatekeepers in between the customer, suppliers and other ‘distractors’ and the folks in R&D. Generally, the thinking seems to be … Read more