Outdated distinction: purpose vs companies

Why do you get out of bed in the morning? What are you looking to accomplish? How do you decide where to best spend your limited time and energy? Some of us are purely driven by the whip, meaning that others have decided where they need to be at what time to be doing what … Read more

Outdated distinction: systems engineering vs software engineering

Complex software-intensive systems typically consist of mechanical, electronic and software components. To ensure that all the parts come together in an integrated system that delivers the intended functionality to the customers, we need people to keep it all together. These are often referred to as systems engineers or system architects. Systems engineers frequently have a … Read more

Outdated distinction: product management vs R&D

In my experience, companies tend to fall into two categories when it comes to technology. Either they’re extremely market and customer-focused and view R&D as a necessary evil required to get the products we need to have anything to sell. Or they’re technology-focused and have the implicit belief that as long as we put bleeding-edge … Read more

10 outdated distinctions

Although many feel that digitalization is, by now, old news and that we should look forward, I feel that we’ve barely started to scratch the surface of what software, data and, more recently especially, artificial intelligence will bring to industry and society. Our ability to automate tasks that earlier needed to be done by humans … Read more