Writing
Essays, books, and whitepapers on software, R&D effectiveness, digital transformation,
and the shift to data- and AI-driven ways of working.
Essays
.
May 2026
Books
Seven books on building software-driven companies. Covers and free PDFs on the book pages.
Excelling in a Software-Driven World
Three focus areas for the digitalization era: speed, data, and ecosystems.
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A Holistic Perspective for Business Leaders
Digitalization across ten perspectives — strategy, leadership, R&D, ecosystems, and change.
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A Hands-On Guide — The Basics
Practical guidance on using data in R&D, with a wearables startup case throughout.
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Business-driven Refactoring, Platforms and Ecosystems
Tools for reasoning about software assets, refactoring, and platforms — built on the 3LPM.
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Principles, Scopes, Activities, Factors, Roles
Bringing structure to product management and how it changed with digitalization.
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15 Mental Traps
How the naive use of concepts leads us astray — mistaking the map for the territory.
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15 Lessons
Reflections on leading and changing companies — and yourself — in a digitalizing world.
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Whitepapers
Ten lessons from 25 years working with platforms, software product lines, and frameworks.
Eight capabilities companies need to master to succeed in their digitalization journey.
The ten most important fallacies and traps that companies fall into in product development.