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Driving Innovation Through Software Experiment Systems

Peter Drucker, the management guru, once famously said that companies need to do two things well: marketing and innovation. Everything else is cost and can be outsourced. For software intensive industries, this is obviously as true as for any other industry. In most organizations, software R&D focuses on efficiency, but our research shows that the focus really should be on innovation as a means to drive revenue growth. Modern innovation approaches require mechanisms to continuously collect customer feedback. We refer to the set of mechanisms that software R&D uses to involve customers as an “experiment system”. The presentation presents the key challenges surrounding innovation in software, presents the concept of experiment systems and then discusses several industrial cases.