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Driving Innovation Through Software Experiment Systems

Driving Innovation Through Software Experiment Systems Image

Peter Drucker, the management guru, once famously said that companies need to do two things well: marketing and innovation. Everything else is cost and can be outsourced. For software intensive industries, this is obviously as true as for any other industry. In most organizations, software R&D focuses on efficiency, but our research shows that the focus really should be on innovation as a means to drive revenue growth. Modern innovation approaches require mechanisms to continuously collect customer feedback. We refer to the set of mechanisms that software R&D uses to involve customers as an “experiment system”. The presentation presents the key challenges surrounding innovation in software, presents the concept of experiment systems and then discusses several industrial cases.

Driving Innovation Through Software Experiment Systems

Driving Innovation Through Software Experiment Systems Image

Peter Drucker, the management guru, once famously said that companies need to do two things well: marketing and innovation. Everything else is cost and can be outsourced. For software intensive industries, this is obviously as true as for any other industry. In most organizations, software R&D focuses on efficiency, but our research shows that the focus really should be on innovation as a means to drive revenue growth. Modern innovation approaches require mechanisms to continuously collect customer feedback. We refer to the set of mechanisms that software R&D uses to involve customers as an “experiment system”. The presentation presents the key challenges surrounding innovation in software, presents the concept of experiment systems and then discusses several industrial cases.