Gothenburg · Wednesday, September 9
Jan Bosch

Jan Bosch

Accelerating the adoption of digital — software, data and AI — technologies in industry and society.
reflection

Daily Reflection #290: Bored yet? Good.

I want to make a case for boredom, and specifically for boredom as the birthplace of creativity. I have touched before on the brain's need for unfocused mode and on leaning into the discomfort of an unstimulated mind. But I want to sharpen the point here, because I think we have not just neglected boredom, we have actively declared war on it.

The best ideas I have ever had did not arrive while I was consuming content. They arrived in the gaps. In the shower, on a long run, while hiking a hard trail with nothing to do but place one foot in front of the other. The subconscious mind needs idle time to do its most important work, to connect distant ideas, to let a problem marinate until the solution surfaces on its own. When we fill every gap with stimulation, we deny the mind the very conditions it needs to be creative. 

So the challenge I would set is almost countercultural: protect your boredom deliberately. Treat empty time as an asset rather than a problem to be solved. Next time you feel that familiar itch to grab your phone in an idle moment, do not. Just sit with it. Let the discomfort come, let your mind wander where it wants, and see what bubbles up. It will feel unproductive, even uncomfortable, because we have been trained to equate stimulation with value. But some of the most important work your brain will ever do happens precisely when it appears to be doing nothing at all. So, as a reflection for today: when did you last allow yourself to be truly, properly bored? And what might your mind create if you gave it the chance?

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