Why R&D Sets Business Strategy

After running my consulting business over the last years, I’ve started to see a pattern in the engagements with large companies. The engagement often starts with senior R&D management, one or more lead architects and perhaps a couple of experienced engineers. The focus is some major transformation, platform effort or other topic that starts off … Read moreWhy R&D Sets Business Strategy

9 Out Of 10 in R&D Work On Commodity

This week I ran a workshop at a large well-known company applying the three layer product model (3LPM). The 3LPM is a conceptual approach to categorizing the functionality in your product, platform or portfolio. As the name suggests, the functionality in the system is put into three boxes, i.e. commodity, differentiating or innovative. The model … Read more9 Out Of 10 in R&D Work On Commodity