Strategic digital product management: imaginate

We’ve already talked about exploration as an activity in an earlier post. We need to conduct exploration activities, of course, to find new functionality to add to the existing offerings and to identify new offerings to create. However, exploration is also a mindset and a viewpoint we need to take for the activity to even … Read more

Strategic digital product management: technology

Many, including those in R&D, may view technology as part of the R&D realm and outside the scope of product management. The thinking is that the product manager decides what needs to be built and R&D decides how to build it. In practice, however, the technology choices are so influential on the strategic options available … Read more

Strategic digital product management: exploration

Product management consists of multiple dimensions and so far, we’ve discussed the underlying principles as well as the scopes. The third dimension concerns the activities of a product manager or the activities conducted as part of product management by anyone in the company. These activities can be structured in many different ways; here, we’ll divide … Read more

There’s no such thing as innovation

Everyone loves innovation. It communicates that things will be better. That we get more of what we want. That customers will love us more. That we’ll stand out from the crowd and be recognized for the great work we do. That the people we work with are motivated and excited. That everyone will beat a … Read more

PD fallacy #4: innovation means latest technology

Few words in industry have such an overloaded meaning as the term “innovation.” Innovation and all its derivatives, like being innovative, in many contexts simply mean “good.” The underlying idea is that we like new and different, and an innovation will provide that. In product development, innovation almost always refers to introducing a new technology … Read more